With Amazon’s stock plummeting, its stock price could plunge even further, with analysts now forecasting the online retailer’s stock could lose 40% of its value in the next two weeks.
Amazon stock has plunged since the beginning of this year, with the stock falling 7.7% to $1,876 per share.
But analysts say that could all change if Amazon’s financial results do not improve.
“We expect Amazon stock to lose 40-45% of value over the next 24-48 hours,” analysts at Bernstein Research said in a note to clients on Thursday.
“This is not a speculative forecast, but a call for Amazon stock price to be higher than we expect it to be at the current time.”
Bernstein analysts are currently calling for Amazon’s market capitalization to reach $2.2 trillion, which would put it above the threshold of $1.7 trillion that regulators set for the nation’s largest online retailer.
But they’re calling for the stock to drop further, from $1 billion to $900 million per share within 24 hours, based on their estimates of Amazon’s operating profit margin.
In other words, Bernstein analysts are predicting that Amazon stock could be worth less than its current value by the end of the week, if its revenue doesn’t improve.
Amazon is currently the fifth-largest online retailer in the U.S. and one of the world’s most profitable, with annual revenue of $4.2 billion.
However, Bernstein expects Amazon’s revenue to fall by at least $2 billion, due to lower sales of Kindle e-readers, Amazon’s reluctance to ship to more countries, and lower online advertising revenue.
According to Bernstein, Amazon could also suffer from the economic slowdown in China, which has been one of Amazon and other online retailers’ biggest growth markets.
If Amazon’s growth slows further, analysts are calling for its stock to fall even further in the near future.
While Bernstein’s forecast is somewhat bullish, many analysts are expecting Amazon to disappoint.
The S&P 500 is up around 1% since the start of the year, while the Nasdaq Composite has gained nearly 3% over the same time period.